Read Nial's Marketing Blog

Common Marketing Mistakes (how not to suck at marketing!)

Common Marketing Mistakes – Notes from Nial’s recent presentation at the Mid-Norfolk Business Show – 8th June 2015 Hi, If you heard me speak at the recent Business Show you’ll know that I shared some ideas and experience, especially around where most people go wrong with their marketing. I hope you enjoyed it and found […]

Marketing Reboot for 2014 – Part 3 – Finding Your Customers

By Nial Adams Finding Your Customers – If you’ve already read Parts 1 and 2 of this Marketing Reboot-Guide you will have learned about the need to build your marketing on a system, to allow you to track your results. You’ll also have read about why creating a Value Proposition is so important. In this article, […]

Get started with a Marketing Reboot for 2014 – Part 1

By Nial Adams Your Marketing Reboot Plan for 2014 Here’s my plan for the next four weeks to give your marketing a kick up the backside. Read Part 1 today and get started. It’s January, it’s a new year and that means you’ve got every reason to grab your marketing by the scruff of the […]

Marketing by numbers, seriously?

By Nial Adams   It’s a numbers game but not as we know it! For over twenty years now I’ve watched thousands of businesses waste massive amounts of hard–earned cash on marketing that’s just like shooting bullets in the dark. This traditional approach, which has become known as ‘spray and pray’, is actually the way […]

Making money in business is simple when you know this principle

By Nial Adams   Care enough and you’ll be making money in business A bold statement like that requires an equally bold answer, and no doubt that you’re probably thinking “OK, this better be special!”. Well, the truth is very simple and with over twenty years of experience in business and business mentoring, I can […]

Where to get started with marketing

By Nial Adams “I don’t know where to start with marketing” If you’re stuck and don’t know where to get started with marketing, relax and trust me, your definitely not alone. OK, so I know it’s the classic cliché “If I had a penny for every time…”, except with inflation perhaps that should read “If […]

Be better at selling in a tough climate

By Nial Adams The New Consumer Landscape – Get used to it! Business and commerce has changed. Forever. And so has ‘selling’. The relationship between retailer and consumer are not the same as they were ten years ago. Even in the past five years consumer habits have changed significantly. Your approach to Sales and Marketing […]

Do you know why customers are saying “Let me think about it”..?

By Nial Adams The five words you never want to hear a ‘customer’ say to you – “Let me think about it”. So you’ve done your homework, found out what (you believe) makes a compelling proposition and presented your offer. Your marketing has worked; the new customer is at your door – digital, or analogue […]

10 Common Marketing Mistakes And How To Avoid Them

By Nial Adams   Are you making these common marketing mistakes? Marketing may seem like a minefield. Where do you start, what’s most important? Who do you listen to and do you simply copy others who look like they’re on the right path? Well, if you seriously want to improve what you’re doing in your […]

The 3 Biggest Secrets to Business Success

Welcome to our first Guest Blog here on Make Marketing Work You’ve got to love the Internet, isn’t Social Media a fantastic way to get to meet new people and find out what they think too? A couple of months back I started listening to young guy from Greensburg, Pennsylvania. I’ll be honest, I really […]

#7 Things When Choosing Your New Business Name

Here are seven things you need to know when choosing your new business name By Nial Adams If you’ve ever started a new business, been involved in a startup, or are just about to, then you’ll know that one of the big questions is “what do we call the business or company?”. What’s in a […]

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